We believe in a better future for food. A future where ingredients are grown with respect for the environment, where no good food goes to waste and where everyone, everywhere enjoys the nutritious meals they need to grow and thrive.

While the Sustainable Development Goals (SDGs) have set out a roadmap to achieving this vision, the journey is not going to be easy. Tackling food system challenges – such as undernutrition, food waste and soil degradation – is hugely complex and success relies on everyone getting involved.

Yet, the SDGs can seem far removed from our everyday lives and people often struggle to see how they can meaningfully engage. As such, we saw a need to find a disruptive new voice – chefs- to help translate the SDGs into language that resonates with the public and inspires action.

Chefs bridge the gap between the farm and the fork – transforming raw ingredients into delicious, nutritious meals. In doing so, they influence what we grow, what we put on our plates and how we think and talk about food.

Chefs can be powerful advocates for a better food future – inspiring people to make changes in their kitchens and communities and empowering them to call on governments and companies to also play their part.